Centaur Innovation
Success Stories
Wells Asphalt — Tampa, FL
357% Lead Growth in a Brand New Market
Wells Asphalt had a strong reputation in Wisconsin — but Florida was a completely different story. No brand recognition. No web presence. No local connections. Starting from scratch in Tampa.
We built their entire digital presence from the ground up: website, SEO, Google Business Profile, hyperlocal content targeting every town in their service area. The first few months were about laying the foundation — 5 to 10 leads a month while the SEO compounded.
By the time we added paid ads in October 2025, the organic engine was already humming. Then the numbers took off: 34, 46, 49 leads per month. Their best season pulled in 198 leads across six months, averaging 33 per month in a market where they started at one.
From an average of 7 leads per month to 32. That's 357% growth — in a market where nobody knew their name.
Wells Asphalt — Season View
198 Leads in 6 Months — Second Season, Still Climbing
Extreme Tree Service — Madison, WI
1,460 Leads in 12 Months — 51% More Than Their Previous Agency
Extreme Tree Service was already a well-known name in the Madison area. They'd been with a national agency that was spending their budget and delivering results — but not great results. Lead quality was inconsistent, spam rates were high, and they knew they were leaving money on the table.
We took over and changed the approach. Instead of broad metro targeting, we built hyperlocal campaigns covering every town in their service area. Same market. Same budget range. Completely different results.
In 2024, Extreme pulled in 1,460 verified leads — 51% more than the 963 their previous agency delivered during the same peak season window. But it wasn't just volume. Quality lead rates jumped from roughly 57% to around 90%, and spam dropped from 10% to about 2%.
More leads. Better leads. Same market. That's not a lucky year — that's a better strategy.
Combined Results
357% lead growth for a paving company entering a brand new state. 1,460 leads in one year for a tree service — 51% more than their previous agency delivered.
Two different trades. Two different markets. Same approach: own every town in your service area, not just the city.
Do Good Work.
Get the Word Out.
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About us
Address :
1775 Sapphire Way,
Sun Prairie WI 53590.
Phone number:
(608) 602-3775
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