Case Study: Extreme Tree Service

Signed Extreme Tree Service at the end of March 2024. After the initial month of business consultation, technical buildout, and campaign creation, the website was up and running. By May 2024, our campaigns brought in almost double the leads from the previous year. Our success continued to grow until the owner asked us to pull back our marketing efforts as they were not able to take on that much business. We backed off our paid advertising campaigns in June 2024, though the organic content continued to bring in significant traffic.

In May, we recognized that their PPC advertisements were converting at a mere 2% while their Local Service Ad campaigns were converting at over 30%. This, coupled with our regular organic content pushes in the form of blogs, videos, and images resulted in a continual increase to site traffic, even after we stopped the PPC campaigns. The graph below shows that while clicks dropped in May after we stopped the paid PPC campaign, our organic presence in Google Maps views continued a slow climb upward as we pushed a regularly scheduled campaign of organic content updates to the Google My Business profile.

By the end of calendar year 2024, Extreme Tree Service’s total leads were up by 34%, and actual revenue growth was increased by 12.5%.